ABOUT ALEX KING

hello! my name is alex and I'm a designer from Texas with over a decade of experience in the fashion industry. I spent years living and working in New York and Los Angeles, immersed in fast-paced environments that shaped my skills but also opened my eyes to the deep environmental impact of the fashion world.

Eventually, I came back home to Austin to pursue a slower, more intentional path — one that aligned with both my values and my vision.

This line is my answer to that.

Each piece is handmade in small batches using only natural fibers and low-impact materials. The designs are timeless, the production is thoughtful, and no two garments are exactly alike.

Nothing here is synthetic.
Nothing is mass-produced.
And if a piece ever ends up in a landfill, it will break down naturally — returning to the earth it came from.

This is slow fashion — designed with care, rooted in sustainability, and created to honor both people and planet.